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eMarketing has in the past been considered as the poor relation compared to traditional marketing techniques or valid only for purely internet based businesses. However, the success that emarketing now enjoys has clearly shown that any company which does not have an emarketing side to their business development is missing out on the huge opportunities on offer through this medium.
The Internet as a marketing medium offers exceptional sales and brand building potential for the small or medium-size business owner. Internet marketing is highly cost effective, offers many unique advantages that traditional advertising can't match and almost gives smaller businesses an unfair advantage over much larger firms.
Internet Marketing activities are generally focused on two goals; generating traffic to your website and enhancing the value of your brand. These are typical goals, even of traditional marketing, but on the Internet they take on an entirely new dimension.
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