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ARS MARKET RESEARCH SERVICES PRIVATE LIMITED
Not all research companies choose to own and operate proprietary research panels, but ARS
chooses to continually invest in panels because they deliver a consistent quality advantage over
other sources.
The success of high-quality panel research is built on five ARS pillars:
1. Sample Stability
2. Rigorous Sampling Process
3. Quality Respondents
4. Respondent Engagement
5. Respondent Trust
In this paper, we explore these five aspects in more det ARS l comparing panel and non-panel
sources. Also find out about new developments, accelerated by the COVID-19 pandemic, which
include carrying out high-engagement qualitative research online.
ARS believes that the future of market research insights will continue to depend on access to
properly managed research panels.
www.arsmrs.in
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